A powerful book touch about leadership. every leader should have this book as their personal grow to be better in digesting the real leadership role.

brief foreword by Henry Cloud, Ph.D
the principles of axiom are simple and yet profound, simply work.

3 primary leadership responsibilities.
1st. first and foremost, is to cause vision and mission to have tangible result in real world. without real difference made in real people’s lives, a vision is relegated to a dream. a mission become a series of wishes posted on the wall.

a great leader brings achievement of result that people that being served can actually count, measure and feel.

2nd. second. a leader responsible for the experience of his followers. a sound leader could lifting the people experience, bring out the best of his people, equiped them with what they could not think they could do and become somebody they could barely think of before.

great leader grow not just result but people too.

3rd. third. toughest of all. is self-leadership. a commitment and constant improvement, learn to do homework so that weary and unsteadiness could be kept at the bay.

leader should not neglected to get better.

Bill will be as both trainer and friend.

Language matters.
Putting the right word could capture and deliver the right message to the people.

often time, leader have a mindset that as long as people get it, it is done. often time never think of how powerful the right word or sentence are.

the word will begin to live! it become memorable and powerful. the very best leader wrestle with the word until they are able to communicate their idea in a way that capture people imagination, catalyzed action and lifts spirit.

a simple example was given, like compassionate. instead of just say, “be compassionate”, (big yawn) after alteration, they say it in different way, “unleash unprecedented amount of compassionate into our broken world

it was just two word that make a different, it makes people excited about it, instinctually they understand what it’s meant and instantly people want to know more.

its cool!

as my own, unconsciously i am doing it right now (learning to put the right word) in everyday in my life, speak or writing such as for every post i wrote, i did stress out the point for reader to be able to notice it or to be easily memorized, like making it bold or italic. words that i want reader to stamp on their mind and stay there. i want to learn to get better.

one day, i imagine, standing in front of many of people and speak. without a nerve, i think i can deliver what i want, i knew i could!


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